Contemporary issue related to a sociological theory Term Paper

Contemporary issue related to a sociological theory - Term Paper Example The society is made of individuals and the cultural and societal norms is based on the shared meanings and understanding of the individuals within the society. This indicates that the shared meanings create the values placed on objects that society purchases and consumes. This also directs the consumer behavior, by which the private owners take advantage of, monopolizing the production and the market for certain products, like cellular phones or internet connection. Marx’s theory of commodity fetishism explains how products are given their values, how it affects the structure of capitalism and how these values and the exchange of value affects the social structure existing in the society. Fetishism is defined as an unusual display of devotion or intense attachment towards a certain object believing that it possesses extraordinary abilities and power (Morrison, 2006). Marx argues that individuals tend to fixate on objects believing that they have inherent value, something that is extraordinarily powerful. This makes the object valuable, according to the value the society placed on it. Capitalism is seen to promote the values of objects according to the group that owns the means of production. The value of each product or service is based on how capitalist see the product’s value and how the masses would accept the product. One good example for this is when the sms became a worldwide phenomena. Aside from the benefits and features along with it, everybody was going gaga over texting. Everything has its price and value, but in a sociological approach such as marking strategies, these capitalists create the want and the need of their products in the market. By attacking the market in a psychological manner creating the want, the value of a service and product will be set by these capitalist. This is an advanced strategy in business. In addition to that,

How do quality management systems impact on revenue in the hospitality Research Paper

How do quality management systems impact on revenue in the hospitality industry - Research Paper Example It has been prophesied time and again by various scholars through various studies what Roberts found in 1996 â€Å"businesses who know and understand customers’ priorities for quality improvements can achieve a threefold increase in profitability† (Dale, 2003).This study has been carried out from the revenue generation context of quality systems implementation for hospitality industry. How the various elements of quality help in achieving the increased profitability needs to be analyzed. It is also important to see whether the concepts that help achieve visible improvements in manufacturing sector also produce profitability improvement worth the effort they involve in the hospitality sector or not. 2. RESEARCH QUESTIONS, AIMS AND OBJECTIVES 2.1. Research questions identified The major questions which this research aims to answer are - What is the impact of implementing quality management systems in hospitality industry? How do these systems impact the revenues? What are the efforts involved in implementing these systems and are the resources required to implement quality systems justified by the value of the revenues generated? 2.2. Research Aims and Research Objectives The aim of this study is to see how quality management systems impact revenue in the hospitality industry. Study objectives are as follows: 1. To study how quality management systems are implemented in hospitality industry – a general study of the companies. 2. To understand how the quality management systems impacted the parameters of financial performance (a study of the various parameters they impact as well as the means of this impact). 3. To measure the impact... This research paper shows that quality management systems have positive impact on revenues of hospitality industry. It has been observed that this has been achieved by improved market share, brand image, ROI and competitive positioning. However, some concerns regarding the impact of these systems on overall performance of the firms have been highlighted. One of the concerns is the sincerity of implementation of quality management systems within the firms. The industry leaders need to understand that they are the main drivers of change which these systems propose to bring about. Hence, a commitment of words or even documented commitment is not sufficient. The leadership team needs to be thoroughly involved in its implementation. They need to have a quality vision to help firms achieve both revenue and cost benefits. Half hearted efforts, especially in the industry of our study, have found to have a negative impact on operational performance. Our literature review has analyzed all the aspects related to the questions set out in the beginning of our study. Hospitality organizations implement quality management systems by applying for certifications like ISO 9000, etc. or by internal process improvement programs. Some companies in this sector were seen to implement Six Sigma methodologies to reap revenue benefits. Most of the successful organizations in this sector have implemented full computerization which helps the management in analyzing revenue versus cost factors.